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Step into the Time Machine


A collaboration with BMX legend Matthias Dandois and co-sponsor Red Bull, Time Machine is an innovative project that combines Matthias's legendary talents on a custom BMX playground with cinematic footage. You’ll be taken on a journey through the Swatch Proteam athlete's career, from his early days to becoming a nine-time world champion.

Matthias Dandois portrait
Logo

Name: Matthias Dandois

Where he calls home: Paris 

Job: Pro BMX flatlander

First World Championship: 2008 at the age of 19

Secret talent: acting, appeared in the French feature film MILF (now available on Netflix)

Fun fact: won the 2010 World Championship riding to the song “Call Me Maybe”

Claim to fame: Ugliest feet on the planet (from 22 years of BMX riding)

MEET MATTHIAS
Round shot

YELLOW INK

Matthias loves his tattoos. He even names them! And they’ve inspired this BIG BOLD watch which features some of his favorites on the strap.


YELLOW INK’s black design is detailed in yellow ink drawing attention to three of his tattoos, including the tiger and snake on his chest, the goldfish on his hand, and the “bonjour” text on his fingers. The upper strap loop features the texture of a BMX wheel, a-not-so-subtle nod to the sport the athlete is renowned for.

SHOP THE WATCH
Deadfish YELLOW INK Deadfish YELLOW INK

The evolution of a superstar

Inspired by the themes of time, performance and creativity, Time Machine features a BMX playground shaped like a giant BIG BOLD Swatch to showcase Matthias’s innovation and personality. The blue and gray design and red hands bring in the Red Bull colors.

Background

Scenes from the Time Machine

Matthias Dandois Matthias Dandois
Time Machine Time Machine
Matthias Dandois Matthias Dandois
Matthias Dandois Matthias Dandois
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